Name new possibilities.
Shape your story.
Deepen into growth.
Naming strategy, identity work and integral guidance for people and brands
Image, Julian Hochgesang via Unsplash
Find the space
to be in draft.
Hi there, I’m Amanda Caswell.
I’m a namer, writer + personal coach.
I’m interested in the edges where the language we currently have fails us. Where the ideas that got us to where we are now, won’t get us to where we intend to go.
Whether we’re talking about our lives, our businesses, projects or relationships, we bump up against edges. It’s natural. It means we’re growing.
As we expand beyond our current edges, we need new narratives, practices and that can support our ability to go deeper.
That’s where I thrive.
Explore your growth
Deepen into your growth with
1:1 support + events to explore what you value and embrace it with curiosity and compassion.
Build your brand identity with naming + writing services to create the language for your ideas to emerge.
Curious to learn more?
Let’s talk through what support might be most helpful.
Fill out this quick form and I’ll be in touch to connect.

